
About Me
Technology Director and Head of Engineering with two decades of experience leading large-scale platform modernisation, cloud-native transformation, and AI-enabled engineering acceleration across major UK retail, fintech, and global brands.
I'm currently on sabbatical, building Poggle, an AI-powered engineering productivity platform, and exploring new product ideas. Before that I spent over five years in consulting, across major UK retailers and fintechs.
My track record includes rebuilding Recharge's global platform, consolidating 400+ distributed systems into 30 event-driven services in under nine months, directly supporting a €400M+ acquisition. Before that, I led engineering transformation across a 300-engineer global organisation at Wunderman Thompson Commerce, driving architecture uplift for FTSE 500 brands including Selfridges and Halfords.
Earlier in my career I held principal engineer and technical lead roles across Sainsbury's, O2, EE, and Rolls-Royce, owning architecture decisions for high-volume transactional systems handling millions of daily interactions. I've deployed RAG architectures, AI-assisted developer tooling, and internal platform intelligence at scale.
Beyond enterprise, I'm an indie hacker at heart. I continue to build and sell startups on the side.
By the Numbers
Key metrics from enterprise and startup work
400+
Systems Consolidated
200+
Engineers Directed
€400M+
Acquisition Supported
60%
PR Cycle Time Reduction
35%
Throughput Uplift
100M+
Weekly Transactions
40,000+
Platform Customers
Companies I've Worked With
Leading brands across the UK and globally
Career
Two decades of engineering leadership
Sabbatical / Building
Independent2026 - Present
Taking time to build Poggle, an AI-powered engineering productivity platform. Exploring new product ideas, writing about AI cost optimisation and engineering leadership, and continuing to build and sell startups.
Director / Head of Technology
Crosstide (formerly 101 Ways)2023 - 2026
Led engineering strategy, AI adoption, and platform modernisation across major UK retailers and fintechs. Directed 200+ engineers and owned technology outcomes, org design, and delivery performance across multi-stream programmes.
Head of Engineering
Wunderman Thompson Commerce2022 - 2023
Owned engineering transformation and platform modernisation across a 300-engineer global organisation. Drove engineering excellence and architecture uplift for FTSE 500 omnichannel brands including Selfridges and Halfords.
Principal Engineer / Technical Lead
Various (Sainsbury's, O2, EE, Rolls-Royce)2016 - 2022
Technical leadership across retail, telecoms, and fintech platforms. Owned architecture decisions for high-volume transactional systems handling millions of daily interactions. Early AI/ML work through content intelligence prototypes and classification pipelines.
ELEVATE Framework
A framework I co-created for engineering productivity and quality
Framework
ELEVATE Framework
A holistic framework for engineering productivity and quality. Co-created to help technology leaders drive consistent, scalable improvements across teams and systems.
Learn More8x
Developer Contribution
24hrs
Onboarding Reduction
500+
Engineers Enabled
1hr
Feature Turnaround