Nick Morgan
Nick Morgan

About Me

Technology Director and Head of Engineering with two decades of experience leading large-scale platform modernisation, cloud-native transformation, and AI-enabled engineering acceleration across major UK retail, fintech, and global brands.

I'm currently on sabbatical, building Poggle, an AI-powered engineering productivity platform, and exploring new product ideas. Before that I spent over five years in consulting, across major UK retailers and fintechs.

My track record includes rebuilding Recharge's global platform, consolidating 400+ distributed systems into 30 event-driven services in under nine months, directly supporting a €400M+ acquisition. Before that, I led engineering transformation across a 300-engineer global organisation at Wunderman Thompson Commerce, driving architecture uplift for FTSE 500 brands including Selfridges and Halfords.

Earlier in my career I held principal engineer and technical lead roles across Sainsbury's, O2, EE, and Rolls-Royce, owning architecture decisions for high-volume transactional systems handling millions of daily interactions. I've deployed RAG architectures, AI-assisted developer tooling, and internal platform intelligence at scale.

Beyond enterprise, I'm an indie hacker at heart. I continue to build and sell startups on the side.

By the Numbers

Key metrics from enterprise and startup work

400+

Systems Consolidated

200+

Engineers Directed

€400M+

Acquisition Supported

60%

PR Cycle Time Reduction

35%

Throughput Uplift

100M+

Weekly Transactions

40,000+

Platform Customers

Companies I've Worked With

Leading brands across the UK and globally

Dreams
O2
Sainsbury's
Selfridges
Halfords
Recharge
EE
Rolls-Royce
OVO
Zoopla

Career

Two decades of engineering leadership

Sabbatical / Building

Independent

2026 - Present

Taking time to build Poggle, an AI-powered engineering productivity platform. Exploring new product ideas, writing about AI cost optimisation and engineering leadership, and continuing to build and sell startups.

Director / Head of Technology

Crosstide (formerly 101 Ways)

2023 - 2026

Led engineering strategy, AI adoption, and platform modernisation across major UK retailers and fintechs. Directed 200+ engineers and owned technology outcomes, org design, and delivery performance across multi-stream programmes.

Head of Engineering

Wunderman Thompson Commerce

2022 - 2023

Owned engineering transformation and platform modernisation across a 300-engineer global organisation. Drove engineering excellence and architecture uplift for FTSE 500 omnichannel brands including Selfridges and Halfords.

Principal Engineer / Technical Lead

Various (Sainsbury's, O2, EE, Rolls-Royce)

2016 - 2022

Technical leadership across retail, telecoms, and fintech platforms. Owned architecture decisions for high-volume transactional systems handling millions of daily interactions. Early AI/ML work through content intelligence prototypes and classification pipelines.

ELEVATE Framework

A framework I co-created for engineering productivity and quality

Framework

ELEVATE Framework

A holistic framework for engineering productivity and quality. Co-created to help technology leaders drive consistent, scalable improvements across teams and systems.

Learn More

8x

Developer Contribution

24hrs

Onboarding Reduction

500+

Engineers Enabled

1hr

Feature Turnaround